FROM THE HILLS OF FLORENCE TO THE WORLD
A journey through dreams, detours, and achievements
Born and raised among the gentle hills of Florence, where art and beauty intertwine at every corner, I dreamed of a world filled with color and creativity since childhood.
I spent countless winter afternoons sketching shoes and clothes, imagining that one day, those designs would come to life on the most prestigious runways.
MY PASSION FOR FASHION WAS ALREADY A BEACON GUIDING MY PATH
Life, as it often does, took unexpected turns.
My studies led me to explore subjects I had never considered before: marketing, economics, the humanities.
I found myself walking the streets of London and Paris—two cities that, with their cosmopolitan charm, taught me a great deal about who I wanted to become… and who I didn’t.
After living in San Marino and working in an environment that seemed far removed from my dreams, I graduated in International Economics and Trade from the University of Urbino in 2006.
Although my love for fashion never left me, I felt the need to refine my vision, acquiring practical and strategic knowledge to bring my dreams to life.
That’s when I heard the call of my hometown, Florence, which led me back to Polimoda. For a year, I immersed myself in the world of Fashion Merchandising.
Thanks to collaborations with this prestigious school, I had a taste of the world I had always dreamed of: working with iconic names like Giorgio Armani, Patrizia Pepe, Ferragamo, and Rinascimento.
Each project brought me closer to turning my dreams into reality. And yet, deep down, I knew the time wasn’t right just yet.
Life had more lessons in store for me – it was asking me to wait.
So, in 2007, I moved to Emilia Romagna for work and fully stepped into the world of Human Resources.
With dedication and professionalism, I reached milestones I never imagined, eventually taking on roles with great responsibility.
Now I could afford to buy the iconic pieces I once only dreamed of.
And still, something was missing.
It wasn’t just a career I was after – it was a life project.
A way to help others find that same spark I carried inside me.
At the start of 2020, the world came to a standstill.
The pandemic forced me—after years of running—to pause, look within, and reflect.
In those months of silence and isolation, the idea of TIME TO LIVE was born.