FROM THE HILLS OF FLORENCE TO THE WORLD
A journey through dreams, detours, and achievements
Born and raised among the gentle hills of Florence, where art and beauty intertwine at every corner, I dreamed of a world filled with color and creativity since childhood.
I spent countless winter afternoons sketching shoes and clothes, imagining that one day, those designs would come to life on the most prestigious runways.
MY PASSION FOR FASHION WAS ALREADY A BEACON GUIDING MY PATH
Life, as it often does, took unexpected turns.
My studies led me to explore subjects I had never considered before: marketing, economics, the humanities.
I found myself walking the streets of London and Paris—two cities that, with their cosmopolitan charm, taught me a great deal about who I wanted to become… and who I didn’t.
After living in San Marino and working in an environment that seemed far removed from my dreams, I graduated in International Economics and Trade from the University of Urbino in 2006.
Although my love for fashion never left me, I felt the need to refine my vision, acquiring practical and strategic knowledge to bring my dreams to life.
That’s when I heard the call of my hometown, Florence, which led me back to Polimoda. For a year, I immersed myself in the world of Fashion Merchandising.
Thanks to collaborations with this prestigious school, I had a taste of the world I had always dreamed of: working with iconic names like Giorgio Armani, Patrizia Pepe, Ferragamo, and Rinascimento.
Each project brought me closer to turning my dreams into reality. And yet, deep down, I knew the time wasn’t right just yet.
Life had more lessons in store for me – it was asking me to wait.
So, in 2007, I moved to Emilia Romagna for work and fully stepped into the world of Human Resources.
With dedication and professionalism, I reached milestones I never imagined, eventually taking on roles with great responsibility.
Now I could afford to buy the iconic pieces I once only dreamed of.
And still, something was missing.
It wasn’t just a career I was after – it was a life project.
A way to help others find that same spark I carried inside me.
At the start of 2020, the world came to a standstill.
The pandemic forced me—after years of running—to pause, look within, and reflect.
In those months of silence and isolation, the idea of TIME TO LIVE was born.
I REALIZED THAT TRUE LUXURY WASN'T IN CLOTHES OR ACCESSORIES - BUT IN TIME
Time to live, to enjoy life, to truly be happy.
Using minimalism, organization, and image consulting to transform people’s everyday lives felt like a powerful, revolutionary idea.
With this newfound awareness, I decided to transform my life. I trained as an Image Consultant and Personal Shopper in Rome and then in Madrid, where I moved in 2022.
Here, among the vibrant and creative streets of the city, I began collaborating with small local businesses, putting all my experiences and knowledge to use to work to help people live simpler, more harmonious, and conscious life.
EVERY DAY, I REMIND MYSELF THAT THIS IS NOT JUST ABOUT FASHION OR AESTHETICS, BUT ABOUT CREATING A LIFESTYLE THAT REFLECTS THE MOST AUTHENTIC VERSION OF OURSELVES
Today, TIME TO LIVE is more than just a project—it’s my philosophy of life.
It’s my way of giving back to the world everything I’ve learned.
It’s my mission: to help others find time for what truly matters, to live better, with simplicity and elegance, while reflecting their true essence.
And so, after countless detours, moments of uncertainty, and doubt, I’ve finally found my path.
A path that led me exactly where I was always meant to be: turning dreams into reality—not just for myself, but for anyone who wants to live a life full of meaning.
A life full of TIME TO LIVE.
